BevMo!

A Social Commerce solution for the BevMo! liquor store chain that leverages big data, social media, and a mobile platform to grow revenue and increase customer loyalty.

 

Project:

Help BevMo! successfully enter new geographic markets while simultaneously growing revenue in existing markets.

Differentiate BevMo! from it's biggest competition; namely supermarkets that carry beer, wine and liquor.

Increase average customer store visits from 4 times per year to 6 timers per year

Generate insights from BevMo!'s point of sale data repository.

 

Strategy:

 

Solution:

Combine BevMo!'s point of sale data, social media data, and predictive analytics to get a better understanding of customer needs, motivators and behavior.

Empower BevMo! store employees with social media and point of sales business intelligence in real-time.

Utilize mobile devices to extend the reach of the unique BevMo! experience beyond the confines of the BevMo! store.

 

My Role

  • Requirements Gathering

  • User Personas

  • Design Stories and Story Boards

  • Solution Architecture

  • User Flows

  • Interface Design

  • Prototype Creation

  • Customer Presentation

 

User Personas

MarcB Persona.png
 

BevMo! Customer - Marc Benioff

FACTS

  • Male

  • 35 to 60 years old

  • Lives in a major metropolitan area

  • Married

  • Income: $150 to $300K / year

  • Enjoys fine wine

BEHAVIORS

  • Demanding job, limited spare time

  • Visits BevMo! 4 times per year for special occasions

  • Frequently entertains friends and colleagues around the holidays

NEEDS + GOALS

  • Wants to be able to introduce friends and family to new wine selections

  • Likes to be seen as an authority on wines and wine culture

 

BevMo! Employee - Dominic Orr

  • Male

  • 30 to 50 years old

  • Lives in a major metropolitan area

  • Married or Single

  • Income: $60K / year

  • Restaurant and Bar Tending Professional

BEHAVIORS

  • Manages the stock of beer, wine and liquor at BevMo!

  • Often must offer personal assistance to customers while simultaneously executing on his in-store management responsibilities.

  • Wine Expert, Cheese Expert

NEEDS + GOALS

  • Enjoys sharing his knowledge of wine and food pairings.

  • Aspires to be an expert on mixed drinks at BevMo!

  • Needs to deliver expert advice but with a personalized touch and an awareness of who the customer is.

 

Story Board Sample

Using social media and social clienteling to drive traffic to the BevMo! store.

Slide1.JPG

 

Using Social Media and the mobile platform to create a unique, personalized experience.

 

Proposed Solution Architecture

 

Wireframes for the BevMo! Concierge iPad Application

iPad Application for in-store BevMo Employees

 BevMo! Concierge App Login Page

BevMo! Concierge App Login Page

 MY STORE dashboard enables BevMo! sales associates stay abreast of store operations and performance.

MY STORE dashboard enables BevMo! sales associates stay abreast of store operations and performance.

 
 BevMo! sales associates can see the Social Profiles of customers in the store

BevMo! sales associates can see the Social Profiles of customers in the store

 VIP profiles give the opportunity for BevMo! sales associates to deliver a personalized customer experience

VIP profiles give the opportunity for BevMo! sales associates to deliver a personalized customer experience

 Gamification of employee training and education creates a fun competitive atmosphere where sales associates earn badges by becoming experts in BevMo! product categories

Gamification of employee training and education creates a fun competitive atmosphere where sales associates earn badges by becoming experts in BevMo! product categories

 Sales associates have access to the details of the latest product information in addition to local and global sales promotions

Sales associates have access to the details of the latest product information in addition to local and global sales promotions

 

Wireframes for the BevMo! Mixologist iPhone Application

iPhone Application for BevMo! Customers

 BevMo! consumer iPhone application LogIn screen

BevMo! consumer iPhone application LogIn screen

 
 BevMo! consumer iPhone application BevMo! Bar contents

BevMo! consumer iPhone application BevMo! Bar contents

 
 BevMo! Mixologist drink ideas

BevMo! Mixologist drink ideas

 
 BevMo! Mixologist drink idea recepe

BevMo! Mixologist drink idea recepe

 
 BevMo! recipe shoping

BevMo! recipe shoping

 
 Make specialty drinks inspired by regional BevMo! partners

Make specialty drinks inspired by regional BevMo! partners

 

See more of my work

 
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